Graphic Design Capstone

What is Musical Change?

The modern-day music industry is leaving small music artists behind. Streaming services are raking in more money than ever, yet artists are earning less and less each year. A catalyst for real change in the music industry, Musical Change amplifies artists and educates music listeners. Its model encourages reflection among music consumers by informing them how their spending habits impact the industry and guides them toward making more conscious choices to better support the artists they love. The Musical Change website acts as a hub for artists and listeners alike, encouraging direct participation by offering grants for artists provided by listener contributions, exclusive merchandise, and an ambassador program that pays artists to promote the brand. Supporting collateral pieces were created to promote the brand and drive people to the website. A passion project, the brand was built upon first-hand research; each component meticulously designed to stand out, feel hopeful and fun, in contrast to the drab grey branding used by streaming giants such as Spotify and Apple Music. The visual elements, taglines, and typography were carefully crafted to represent the underground and indie music scenes keeping true to my brand’s transformative vision for the industry.

Interactive Website

Musical Change Website Link